Our mission is to create timeless, hand-painted designs that feel personal — pieces that bring beauty, comfort, and lasting style to everyday life.
About Us
Our Story
JennaWear began in 1991, in the basement of Jennifer Jacobson’s Aunt Muffy, while Jennifer was still a sophomore at the Fashion Institute of Technology. What started as a small, hand-painted scarf collection quickly grew — landing in boutiques across the country and featured in stores like Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and on Madison Avenue.
After over a decade away, Jennifer has reimagined JennaWear, keeping the same artistic heart while embracing a relaxed, effortlessly elegant spirit — pieces that flow as freely as the people who wear them.
From basement beginnings to timeless designs, JennaWear continues to celebrate the art of wearable storytelling.